WEB DESIGN | 2018
sango coral life.
WEB DESIGN | 2018
sango coral life.
WEB DESIGN | 2018
sango coral life.
THE CHALLENGE
Sango Coral Life is a small business that sells portable coral calcium supplement sachets. The company promotes healthy holistic living through alkaline hydration.
Approached by the client to update her outdated WordPresss site's homepage, the project eventually broadened into a responsive multipage site with an e-commerce shop and an integrated affiliate program. Just days after the website's launch, sales increased and affiliate conversion rates improved dramatically.
THE CHALLENGE
Sango Coral Life is a small business that sells portable coral calcium supplement sachets. The company promotes healthy holistic living through alkaline hydration.
Approached by the client to update her outdated WordPresss site's homepage, the project eventually broadened into a responsive multipage site with an e-commerce shop and an integrated affiliate program. Just days after the website's launch, sales increased and affiliate conversion rates improved dramatically.
As you can see to the left, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.
My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.
I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.
As you can see to the left, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.
My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.
I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.
As you can see, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.
My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.
I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.
As you can see, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.
My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.
I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.
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