*This project was blinded for confidentiality.

As you can see to the left, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.

My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.

I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.

As you can see, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.

My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.

I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.

As you can see, the original homepage's goal was lost in a sea of information and the 'Buy Now' buttons were more than halfway down the page. There was very little direction as to what the client wanted the visitor to do—purchase sachets.

My main goals were to streamline the pages, create clear visitor call-to-actions and to use the space above the fold to inform the visitor of the business's purpose through a design refresh.

I wanted the site's palette and imagery to reflect Sango Coral Life's identity, opting for clean calming blues.