THE CHALLENGE

Given the project of creating my own custom typeface, I was inspired by clean minimal sans-serif typefaces with low crossbars. Using a combination of handdrawn letters, Adobe Illustrator, and FontLab, Attaboy! was born.

Evoking a contemporary voice with notable Art Deco inspiration, Attaboy! features geometric forms and low double crossbars with strong use of horizontal, vertical, and diagonal lines. 

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