BRANDING & PRESENTATION DESIGN | 2017

ascent climbing retreat.

BRANDING & PRESENTATION DESIGN | 2017

ascent climbing retreat.

BRANDING & PRESENTATION DESIGN | 2017

ascent climbing retreat.

BRANDING & PRESENTATION DESIGN | 2017

ascent climbing retreat.

BRANDING & PRESENTATION DESIGN | 2017

ascent climbing retreat.

Ascent-Header

THE CHALLENGE

This branding project was created for a climbing retreat business. I wanted consumers to understand the company's mission from first glance. Following a minimalist style, the first letter is adorned with a secondary A letterform to create the illusion of two simplistic mountains. This visual is also used as the logomark when a simplified logo is needed. The color palette features calming blues and greys, reflecting the retreat aspect of the business.

THE CHALLENGE

This branding project was created for a climbing retreat business. I wanted consumers to understand the company's mission from first glance. Following a minimalist style, the first letter is adorned with a secondary A letterform to create the illusion of two simplistic mountains. This visual is also used as the logomark when a simplified logo is needed. The color palette features calming blues and greys, reflecting the retreat aspect of the business.

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